Putting the human back

into high performance

Anna Veale, Performance Coach, Hypnotherapist, Sports Massage Therapist, and the

person who will tell you the truth about why you're not performing at your peak.

This work didn't start in a consulting room

Anna started her career in Human Resources at Ford and Siemens before walking away from the corporate world in her mid-20s to become a personal trainer and sports massage therapist. People around her thought she was mad. She thought she'd never been more certain of anything.

That decision took her to the UK, to the training grounds of Premiership Rugby club Saracens, to grassroots football clubs, to corporate wellness programmes, and eventually back to the work she was always moving toward: coaching people to perform at their best.

She trained in life and performance coaching and founded Fresh Coaching in 2003. Over two decades of work with athletes, executives, leaders, and driven individuals at every level showed her the same thing, again and again:

The physical and mental sides of performance are not separate. You can't outwork a broken mindset. You can't think your way past a body that's never been taught to recover.

Untapped was built to close that gap.

The background behind the

work

Anna is a certified Life and Performance Coach, a qualified Sports Massage Therapist, and a trained Hypnotherapist. She is the published author of Only Human, a practical guide to performance built around her signature MENS framework (Mindset, Exercise, Nutrition, Sleep). She has spoken at events across New Zealand and internationally, and has worked with organisations including Otumoetai Football Club, Harrison Grierson, Bureta Physiotherapy, and Tremains Property Services.

She is a professional member of the Australia and New Zealand Coaching Alliance.

SPORTING Organisations Anna Has Worked With

qualifications & background

The background behind the

work.

Anna is a certified Life and Performance Coach, a qualified Sports Massage Therapist, and a trained Hypnotherapist. She is the published author of Only Human, a practical guide to performance built around her signature MENS framework (Mindset, Exercise, Nutrition, Sleep).

CERTIFICATIONS

Life & Performance Coach

Certified coach specialising in athlete performance, mental skills,

and goal achievement. Professional member of the Australia and

New Zealand Coaching Alliance.

QUALIFICATIONS

Sports Massage Therapist

Qualified in Deep Tissue, Remedial, Indian Head, and Ayurvedic

massage. 20 years of hands-on experience with athletes at every

level of competition.

Specialisation

Hypnotherapist

Trained hypnotherapist working with athletes on belief systems,

pressure response, and the patterns that live below the level of

conscious thought.

Published Author

Only Human

A practical guide to performance built around the MENS framework — Mindset, Exercise, Nutrition, Sleep. Spoken at events across New Zealand and internationally.

Organisations Anna Has Worked With

qualifications & background

The background behind the

work.

Anna is a certified Life and Performance Coach, a qualified Sports Massage Therapist, and a trained Hypnotherapist. She is the published author of Only Human, a practical guide to performance built around her signature MENS framework (Mindset, Exercise, Nutrition, Sleep).

CERTIFICATIONS

Life & Performance Coach

Certified coach specialising in athlete performance, mental skills, and goal achievement. Professional member of the Australia and New Zealand Coaching Alliance.

QUALIFICATIONS

Sports Massage Therapist

Qualified in Deep Tissue, Remedial, Indian Head, and Ayurvedic massage. 20 years of hands-on experience with athletes at every

level of competition.

Specialisation

Hypnotherapist

Trained hypnotherapist working with athletes on belief systems, pressure response, and the patterns that live below the level of

conscious thought.

Published Author

Only Human

A practical guide to performance built around the MENS framework — Mindset, Exercise, Nutrition, Sleep. Spoken at events across New Zealand and internationally.

Organisations Anna Has Worked With

what untapped is built on

Most performance systems treat the body and mind like separate problems with separate solutions. Anna's approach doesn't work like that.

Real, lasting performance, the kind that holds up under pressure, across a full season, and through the hard parts of an athlete's journey, comes from getting the foundations right. The mental skills. The physical recovery. The connection between the two.